Why Private label?

Private labels, or storebrands, have overcome the image of just being a low cost alternative to the national brands. Private label has become an excellent alternative to the leading industry brands with quality at parity with the leading brands. The price of a store brand razor to a consumer is significantly lower, but the quality is at parity with the A-brand.

But also the retailer benefits. He has a much higher influence on the price strategy on his own shelf with a private label. He can "tailor make" packaging in the look and feel of his own formula and at the same time increase his quality image too the audience with qualitative products.

The Feintechnik GmbH Eisfeld is following the latest trends in the development of razor blades and disposable razors. Market analysis, independent market researches and analysis of trends are giving the needed impulses.

In fashion industry colors are playing the most important role in the presentation of a new collection for the season. Technical market leaders set color trends with their latest innovations as well. Feintechnik GmbH Eisfeld takes advantage of this market development and creates razors in trend colors for every target audience. A 17 year old girl surely wants to shave her legs with a younger, more vividly colored razor than her 47 year old mother.